During BLACKPINK’s highly anticipated DEADLINE world tour kickoff, an unexpected moment caught the attention of fans: YG Entertainment founder Yang Hyun-suk was spotted appearing emotional, wiping his eyes during the show. While some interpreted this as a sign of pride and nostalgia, online reactions have been sharply divided.
Many fans viewed his alleged tears as symbolic, pointing to BLACKPINK’s immense contribution to YG’s global success. They saw it as an emotional moment from the man who helped launch the group into stardom. “It must be overwhelming to see them evolve into global icons,” one netizen commented.
However, others criticized the timing and sincerity of the gesture, accusing YG of capitalizing on BLACKPINK’s fame while limiting their creative output as a group. Concerns were especially heightened by recent merchandise pricing and the strategy of premiering new songs exclusively at concerts. Some fans questioned whether Yang Hyun-suk’s emotional reaction was genuine or prompted by relief over the company’s ongoing success.
In particular, YG’s marketing choices such as releasing a new lightstick with minimal changes at a premium price, and offering concert-exclusive content were seen by some as prioritizing profits over musical growth. Fans voiced their preference for new albums and music over expensive memorabilia.
Still, others defended Yang Hyun-suk, arguing that as BLACKPINK’s founding producer, his bond with the group is personal and deep-rooted. They believe any visible emotion was a natural expression of pride in the group’s global achievements.
The incident underscores a deeper divide between BLACKPINK’s dedicated fanbase and YG Entertainment’s long-term strategies. With the DEADLINE tour now in motion, fans continue to hope for a renewed focus on music, fairer promotions, and artistic freedom for the group.
